March 10, 2010 – Software customers believe today's pricing and packaging models force them to buy more software than they need, and the result is a market push toward usage-based pricing models.
It’s not clear what impact of usage-based pricing models will have on the economics of the software industry, according to a new study from market research firm IDC (“Pay-per-Use Software Pricing – What You Need to Know Before the Meter Starts Running”). But a number of trends are driving the pay-per-use pricing model forward.
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