Master Data Management (MDM) is like Pepto-Bismol; it’s taken in repeated, fixed doses over time until the problem subsides.

Unlike Pepto-Bismol, however, MDM has no bismuth subsalicylate. This compound, when ingested and absorbed into the intestines, is metabolized into salicylic acid, which has the desired anti-inflammatory effect. Salicylic acid itself is a hydrolyzed derivative of aspirin (acetylsalicylic acid), which is derived from the bark of the willow tree.

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