REVIEWER: Simon Dudley, customer insight manager for RSA.

BACKGROUND: RSA Insurance Group plc has more than 20 million customers worldwide and currently manages £14.7 billion of investments, has shareholders' fund of £3.8 billion, is a member of the FTSE4Good Index, ranks in the top 100 companies of the Corporate Responsibility Index and employs approximately 22,000 people. Established in 1710, the U.K. represents the largest operating unit within the Group. With a market share of more than 13 percent, it is the U.K.’s largest commercial lines insurer. RSA’s Personal Business is ranked third largest in the U.K. with around 4million covers in place, RSA insures 70 percent of FTSE 100 retailers and was recognized as “General Insurer of the Year” at the 2006 British Insurance Awards.

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