REVIEWER: Jonathan Washburn, vice president of Paradigm Direct.

BACKGROUND: Paradigm Direct develops, executes and manages marketing and customer acquisition programs for a number of Fortune 500 companies. Paradigm offers marketing services on a contract basis, whereby they develop and launch comprehensive marketing plans that establish, enhance and build top- tier brands. They also offer performance-based marketing services, whereby fees are contingent upon delivery of qualified, revenue-producing customers. Paradigm's customers include such notable companies as AT&T Wireless, The NewPower Company, Qwest and BT CellNet. The company is headquartered in Fort Lee, New Jersey.

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