June 28, 2012 – ParAccel is branching out in a slate of new analytics releases to complement established data warehouses from its rivals that, at the same time, give definition to the vendor’s own data analysis capabilities.

The two new releases, the ParAccel Analytic Offload Solutions for Oracle and Teradata, are a mix of services and extensions of ParAccel’s own Analytic Platform. The releases aim to cut offloading time down to minutes, and provide inline access to any relational database source and standards-based access to structured data. Both releases include an On Demand Integration Module for Teradata and Oracle data warehouses or data marts.

John Santaferraro, VP of solutions and product marketing at ParAccel, says the releases are, in part, a strategy moving away from the idea that “everything revolves around ParAccel.” With these two analytics releases, Santaferraro says ParAccel fleshed out customized EDW solutions from two of its retail customers in an effort to expand its go-to-market solutions connected to other, larger competitors in the analytics space.

“We really took a look at what was going on in their warehouse environments before, and what was going on after, and then began developing products and services to support what they were doing and be able to expand that to other customers,” he says.

Santaferraro says that, with the solutions specifically for Teradata and Oracle in place, the framework exists for other possible warehouse-specific offerings. In mid-June, ParAccel furthered that tactic of diversifying its solutions by joining the wave of providers that have tailored an offering for the big data framework, Hadoop.

Matt Aslett, research manager of data management and analytics at 451 Group, says the new releases hold the potential for users to quickly create a separate platform for exploratory and ad hoc analysis that also frees up EDW resources. Given ParAccel’s offerings but limited size in terms of competition on some fronts in analytics, the strategy to “complement rather than replace” with some new analytics releases has actually moved to bring definition to ParAccel’s overall portfolio, says Aslett.

“Given all the M&A activity surrounding some of ParAccel’s traditional rivals, it would have been easy for the company to get trampled underfoot, but ParAccel has done well to establish a differentiated identity for itself and its technology, and we see emerging interest in the solutions now being described for the ParAccel Analytic Platform,” he says.