REVIEWER: Atul Gandhi, Senior Director, TSG, of Merkle.
BACKGROUND: Merkle is a leading database marketing agency that provides clients with information-based marketing solutions. The $220 million company manages more than 75 marketing databases on behalf of clients and its more than 100 statisticians develop over 800 models annually. Each year, Merkle manages several billion direct mail pieces and informs more than 5 billion marketing decisions.
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