REVIEWER: Sigal Schleifer, data warehouse manager for Visa Israel / Cal Online.

BACKGROUND: Cal, founded in 1978, is the distributor of Visa, MasterCard and Diner's Club cards in Israel. Known for its use of advanced technology and superior customer support, Cal offers its credit services to more than 50,000 businesses nationwide. Cal delivers the most diverse package of services and credit card options to individual credit holders in Israel. Cal is a member of the Visa International, MasterCard, Europa and Diner's Club families. Ownership of Cal is divided among Bank Discount, The First National Bank, The Fishman Group and Harel HaMishamar.

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