Panasonic Computer Solutions Company has empowered the mobile workforce by delivering reliable and durable mobile solutions for over 13 years. It has expanded the boundaries of mobile computing through a broad portfolio of portable computer products, ranging from fully rugged, industrial-strength notebook computers and tablet PCs to thin and light business- rugged notebooks. Panasonic Toughbook is a leader in embedded wireless technologies.

Due to the enormous popularity of the Toughbook line, Panasonic needed a customer relationship management (CRM) system able to adapt quickly to Toughbook’s rapidly growing marketshare. Panasonic’s previous CRM system was not meeting its needs and had become too cumbersome and difficult to use. It was also unable to handle the complex customer relationships that were forming, and its inefficient reporting was a hindrance to timely and accurate tracking and forecasting of the sales opportunity pipeline. As a result of these deficiencies in sales forecasting, Panasonic Toughbook had difficulties in determining its manufacturing plan in Japan.

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