What does "instant gratification" mean to you? I think of the animals at circuses that routinely contort themselves to perform unnatural tricks for a handful of snacks ­ presented immediately upon completion of the trick. It also reminds me of what happens when I am hungry and a bag of Doritos is placed front of me. We all have experience with some form of instant gratification.

Similarly, it is not at all unexpected that our ten-year- old data warehousing industry and CRM (which has emerged as an industry in the past few years) are candidates for the packaging of those things that can be deemed common and applicable on a broad basis, thus providing instant gratification.

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