Cloud services are no longer a “nice-to-have” component of corporate IT but a strategic imperative, according to a new report from research firm Ovum.

Organizations that want to make their first cloud services investments will look to build business cases that encompass longer-term IT and business value, says the report, “2014 Trends to Watch: Cloud Services.” The study says vendors will need to work with customers grappling with issues related to proper management and support of hybrid cloud environments, as well as the continuing effort to leverage the connections between cloud, mobility and data/analytics.

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