As a veteran consultant, you've taken exception to the idea that there is an intrinsic value to information.
We've been told many times that information has intrinsic value, and I flat out disagree with that. The only intrinsic 'anything' your data has is the cost you have incurred to have it spin on disk. Value really happens when you use data or content to do something. It either creates an action that gets you toward fulfilling a goal or it helps you make a decision that fulfills a goal. Either way, the key is using the content or data to get something done.
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