More than ever, companies are faced with the need to make faster, timelier and better informed business decisions in order to react to changes in the marketplace and remain competitive. Many organizations have invested significantly in business intelligence (BI) tools to help them wade through the ever-deepening sea of information and make solid business decisions but have had only limited success in getting their business users to adopt them.

Many BI initiatives have failed because the tools weren't accessible enough to end users, so the BI capabilities were never really applied. Users often relied on the BI system to pull data from the data warehouse and import it into Excel, bypassing the system's analytic capabilities that, to them, seemed overly complex or not very useful.

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