In today's fiercely competitive global environment, companies can create an opportunity for tremendous added value by implementing a master data management (MDM) solution to standardize all their core corporate data elements across the enterprise to put timely, consistent, accurate and actionable information in the hands of management and knowledge workers. However, in the reality of dealing with entrenched corporate culture, the effective implementation of an MDM solution can often be mired in uncertainty and debate.

Interestingly enough, many of the barriers to effective MDM implementation are not of the technical variety; they are rooted in our very human quality of resistance to change. This month, I'm going to discuss some common challenges to MDM implementation, along with strategies to help mitigate them.

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