The following article is excerpted from the white paper, "The Overall Approach to Data Quality ROI" written by William McKnight. For a copy of the full paper, please visit or

Data quality is an elusive subject that can defy measurement and yet is critical enough to derail any project, strategic initiative or even a company. The data layer of an organization is a critical component because it is so easy to ignore the quality of that data or make overly optimistic assumptions about its efficacy. Having data quality as a focus is a business philosophy that aligns strategy, business culture, company information and technology in order to manage data to the benefit of the enterprise. It is a competitive strategy. One day, our markets will expect data quality. In the meantime, each company has the opportunity to differentiate itself through the quality of its data. Leading companies are now defining the marketplace data quality expectation.

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