Companies can spend significant resources on customer relationship management technology. But there can also be a quick return on investment. According to a study from Cap Gemini and IDC, 44 percent of CRM projects have a payback period of 12 months to 24 months, with 17 percent showing a return in less than 12 months.


Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access