OshKosh B'Gosh has been a household name since 1895. The company's roots can be traced to manufacturing sturdy bib overalls for farm and railway workers. Today, children's wear represents 99 percent of OshKosh B'Gosh's business worldwide. Its products are available in more than 50 countries through a network of licensees, distributors and company-owned operations. Starting with a single store in 1981, the OshKosh B'Gosh retail chain has grown to include more than 150 stores throughout the U.S. and an e-commerce site for direct sales to consumers.
At OshKosh B'Gosh, we have a clear vision. Our vision is to become the dominant global marketer of branded products for children ages newborn to 10. This will be accomplished by leveraging our existing brand franchise in OshKosh B'Gosh and utilizing our core competencies to supply the market with all appropriate products for children where quality, durability and fashion innovation are important. Secondly, we will pursue niche opportunities where appropriate in adult apparel, where our century-old heritage can provide meaningful differential advantage to address the needs of the marketplace.
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