Organizations are turning to technologies such as data analytics and artificial intelligence to accelerate digital workplace transformation in a variety of industries, according to a new study by research firm Dimension Data.

The “Digital Workplace Report: Transforming Your Business,” said gaining a competitive advantage and enhancing business processes are top goals of companies’ digital transformation strategies.

About three quarters of the 850 worldwide organizations Dimension Data surveyed (64 percent) said they are using data analytics to improve customer services, and 58 percent leverage analytics to benchmark their workplace technologies.

AI tools are still in the early stages of development, but have advanced to the point where organizations are using solutions such as virtual assistants, the report said.

“It’s no longer enough to simply implement these technologies. Organizations have grown their use of analytics to understand how these technologies impact their business performance,” said Krista Brown, senior vice president, group end-user computing at Dimension Data.

Nearly one third (30 percent) of the organizations surveyed said they are far along in their digital transformation efforts and have begun to see benefits.

Among the hurdles keeping companies from adopting new workstyles technologies are IT issues such as the complexity of existing infrastructure. In order for organizations to have a successful transformation, IT needs to work closely with line-of-business leaders, Brown said.

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