A lack of understanding about the pervasive spread and convergence of IT, communications and other digital technologies is causing business leaders to launch ill-judged projects and miss crucial opportunities, according to a research executive at Ovum.

Enterprises need to change their mindset and adopt a more flexible approach to business technology innovation, to adapt to the profound change occurring in both business and society, Tim Jennings, chief research officer at Ovum, said in a keynote address at Ovum’s recent Industry Congress in London.

One of the key messages at the event was that mobile technology is becoming the primary facilitator in adapting to this change, followed by analytics, the cloud and social media. But Jennings suggested that organizations lack a real understanding of what it means to be a digital business, how to develop a digital strategy, and the capabilities that are needed to meet business objectives.

“Most organizations have a limited view of the changes driven by convergence and as such are uncertain of the impact on their business and the industry context in which they operate,” Jennings said. “This often results in ill-judged business initiatives and missed opportunities. Only through a better awareness of the role of information and the requirement for information management within a digital business environment will today’s businesses ensure that they can remain on track.”

Businesses need to change their approach toward business technology procurement, deployment and operation, and lean toward the provision of flexible technology services, whether in-house, from a third-party, or a hybrid of the two, Jennings said.

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