A lack of understanding about the pervasive spread and convergence of IT, communications and other digital technologies is causing business leaders to launch ill-judged projects and miss crucial opportunities, according to a research executive at Ovum.

Enterprises need to change their mindset and adopt a more flexible approach to business technology innovation, to adapt to the profound change occurring in both business and society, Tim Jennings, chief research officer at Ovum, said in a keynote address at Ovum’s recent Industry Congress in London.

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