(Bloomberg) -- Eduardo Frias, chief information officer at Beachbody LLC, recently traveled to San Francisco to hear a pitch from Oracle Corp.’s top brass.

Beachbody was already a longtime user of Oracle business software for such tasks as finances and supply-chain management. Now Chairman Larry Ellison wanted to sell Frias on a new product: direct access to remote data centers brimming with servers and networking tools -- a package of services that Santa Monica, California-based Beachbody now buys from cloud-computing leader Amazon.com Inc.

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