July 23, 2011 – In a move to help customers deploy a targeted, interactive online presence that optimizes the interactions, Oracle has entered into an agreement to acquire FatWire Software, a provider of Web experience management.
In a commerce environment where a business’s website is the key channel for communication, marketing, customer engagement and commerce, Web experience management addresses the customer’s experience. FatWire’s products are designed to help drive customer retention and loyalty through improved online engagement across Web, mobile and social channels, as stated in the company description.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access