July 23, 2011 ­­– In a move to help customers deploy a targeted, interactive online presence that optimizes the interactions, Oracle has entered into an agreement to acquire FatWire Software, a provider of Web experience management.

In a commerce environment where a business’s website is the key channel for communication, marketing, customer engagement and commerce, Web experience management addresses the customer’s experience. FatWire’s products are designed to help drive customer retention and loyalty through improved online engagement across Web, mobile and social channels, as stated in the company description.

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