July 11, 2012 – Oracle made another deal in the enterprise social space, this time for San Francisco-based development platform startup Involver.

Involver uses Social Markup Language that frames development of customized social media marketing campaigns, especially with the quick creation of Facebook pages. Oracle stated that Involver’s SML technology would be combined with its Cloud Platform Java and Database services for expanded social development customization.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access