(Updated with analyst quote April 8, 2:15 p.m CT)
April 8, 2011 – Oracle and Datanomic have agreed that Oracle will acquire Datanomic, a provider of customer data quality software and related applications for risk and compliance screening.
Datanomic is expected to be a key component of Oracle’s data integration solution and adds capabilities to profile, audit, cleanse and match customer and contact data from disparate sources and systems. With Oracle Product Data Quality, recently acquired from Silver Creek Systems, Oracle Data Integration and Datanomic technology, Oracle seeks to strengthen its data profiling, quality and integration, as the Oracle website states.
Rob Karel, principal data quality analyst at Forrester Research, says, "This acquisition is not surprising in itself, and Datanomic was certainly on my short list of potential targets. The only surprise was why Oracle waited so long. It’s about time Oracle recognized that data quality is a critical component of a data management portfolio that shouldn’t be outsourced."
Karel points out that Oracle's data management platform competitors, especially its major BI and MDM competitors (IBM, Informatica, SAP, SAS DataFlux, Information Builders and Talend), have for years been investing in integrating data quality into their broader data management platforms. Karel predicts it will likely take Oracle at least 18-24 months to integrate the technologies that many of the competitors are already delivering.
Once they integrate, Karel says, "I think this will be an attractive option for Oracle’s apps, database and middleware customers looking to standardize and centralize their data management architecture and strategy with a strategic vendor."
The transaction is expected to close in the first half of calendar year 2011. Until the transaction closes, each company will continue to operate independently and customers should continue to rely on existing relationships per the announcement.
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