June 5, 2012 – Oracle announced an agreement to buy social media semantics and text mining provider Collective Intellect, the second social as-a-service vendor it has targeted in as many weeks.
Collective Intellect’s offerings for BPM, CRM and monitoring are based on capabilities for real-time monitoring and analysis of public and private information, with a particular focus on social media interactions, according to its website. Its customers include Walmart, Nestle Purina and CBS.
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