(Bloomberg) -- Oracle Corp. is forming a unit it's calling a startup within its U.S. operations to work on new technologies that may include virtual reality and artificial intelligence, trying to attract talent and outpace the innovation of rivals.

The company's effort will include new centers in Reston, Virginia, and Denver for "cutting-edge" products, according to job postings on its website. Oracle is seeking to fill at least 50 positions, which were posted earlier this month for the Solution Engineering Centers. The company, founded 40 years ago, said it's a rare opportunity to get in on the "ground floor of building a truly transformational organization" inside its North American operations, according to job postings.

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