October 5, 2011 – Oracle pulled out big plans for financial data analysis and pervasive BI applications, plus a little controversy with CRM partner Salesforce.

Oracle introduced Oracle Financial Management Analytics, pre-built dashboards built upon the company’s most recent Business Intelligence Release The financial management analytics offering features business-side visualizations of financial fields and scheduling, architecture for extending analytics to third-party or legacy integrations, and use on iPad and iPhone, according to a news release from the event.

Oracle also made generally available Fusion Applications, the open standards-based business applications they gave an elementary introduction of at last year’s OpenWorld. Fusion Applications include BI visualization and data drill-down functionality, and features from PeopleSoft, Siebel systems and other Oracle functionality. Steve Miranda, SVO of Oracle application development, said in a news release that the addition of Fusion Applications enables new functionality and incremental adoption “without the expense of a complete overhaul.”

For a rundown on Twitter chatter from the event, check out this slide show.

Among the releases, partnerships and functionality at the fourth day of the five-day annual event, Oracle stirred up some controversy with cloud CRM provider Salesforce. Salesforce CEO Marc Benioff was slated to speak early Wednesday morning, but, according to his Twitter feed, his slot was unexpectedly “cancelled,” pushing him to hold an impromptu speaking session at a nearby San Francisco hotel for his topic, “Welcome to the Social Enterprise.” Oracle insisted that the speaker move was simply related to scheduling issues, and nothing personal against Benioff, a former executive understudy of Oracle CEO Larry Ellison, according to Wall Street Journal.

The previous day at the conference, Infosys launched a new set of mobility solutions for ERP and CRM on smartphones and tablets. The solutions were developed in part with Oracle on its Oracle Application Development Framework Mobile platform.

For announcements from Oracle and others made earlier in the conference, click here.

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