April 4, 2012 – Oracle’s mass emphasis on cloud computing, analytics and big data are the results of a future in business data management that demands simplified solutions through limited budgets, Oracle President Mark Hurd said Wednesday during a keynote at Oracle OpenWorld Tokyo 2012.

“It’s simply too hard and inefficient to continue on with the IT infrastructures of today. Vertically integrated, engineered systems and the cloud are all symptoms of the same reality – [users] need a simple, more effective way to drive IT,” said Hurd.

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