January 5, 2009 - The digital asset management and media asset management marketplace has split into a low end and high end, with midmarket solutions lacking, according to recent research conducted by CMS Watch, a vendor-independent analyst firm.

 

Small team/workgroup-style DAM tools can be purchased for $2,000-5,000, while the enterprise-class DAM and MAM tools are rarely purchasable for less than $150,000-$200,000, according to the study.

 

"There's really not much left in between," said Theresa Regli, CMS watch principal DAM analyst. "This situation is a serious problem for buyers who need more from their DAM system than a simple digital archive, but don't have six-figure budgets."

 

These conclusions stem from research conducted for “The Digital and Media Asset Management Report 2009,” released today by CMS Watch.

 

In addition to identifying 12 DAM trends for 2009, the new report evaluates 12 vendors head-to-head in the small to midsized business edition, and 18 in the enterprise edition.

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