August 18, 2008 - Optima Value Group, a customer value management practice, selected Portrait Software to deliver a next generation marketing platform to its customers.


Optima has licensed Portrait Campaign Manager, Portrait Quadstone Analytics and Portrait Self-Service Analytics to assist its customers in targeting marketing messages to the right customers, reach them most effectively and automate engagement for higher ROI campaigns.


“Portrait offers us a powerful and easy-to-use outbound campaign management tool that provides a robust marketing platform for individual customer dialogs,” said Alan Crawley, founding director, Optima Value Group. “Combined with Portrait’s customer analytics, which we were already leveraging with our customers, we now have the ability to generate and manage highly targeted and individualized outbound marketing campaigns that achieve greater campaign ROI and cost efficiencies for our customers’ marketing programs.”


With embedded customer analysis capabilities, Portrait Campaign Manager is able to help organizations build campaigns around laser-targeted segments and drive event-triggered campaigns. Customers receive messages that are timed but also tailored specifically to their stage in the customer lifecycle -- from acquisition and on-boarding, to retention, feedback and loyalty programs.

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