While well-entrenched in many enterprise processes, BI is an investment that has not lived up to its full potential. Much of the information is still a rearview mirror analysis of business results and outcomes manipulated by business analysts periodically. Where traditional BI has produced limited results, operational BI is succeeding in directly driving business performance.

Operational BI, defined as the continuous delivery of relevant, time-sensitive information directly into the hands of operational decision-makers, provides deeper and broader insight into the fundamental metrics driving the organization’s performance: materials and manufacturing, suppliers and inventory, logistics and shipping, customer and partner interactions, people and processes.

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