Operational business intelligence (BI) can be an integral part of a portfolio of BI solutions. But before you put it to use, make sure you're not making these four assumptions.

1. Assuming that you're revolutionary. While you might think that reporting from your operational system (online analytical processing [OLTP], enterprise resource planning [ERP], customer relationship management, supply chain management), i.e., operational BI, is breaking new ground, people have been doing it since these systems were first created. Failure to recognize their experience to learn something from it means you'll be destined to repeat it.

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