Organizations continue to realize the value of ensuring that the customer is at the center of their strategy. And customers’ adoption of digital channels and technologies, and the expectation that they should be able to interact with an organization ‘anytime and anywhere,’ is becoming a driver for digital transformation in the public sector.

Public sector organizations are experiencing the need in how they manage engagement with the citizens they serve. At the heart of citizen engagement is how citizens experience an agency through digital channels.

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