Digital business success will require organizations to take bold actions, including inventing new business models and changing the way they function, according to Gartner Inc. The firm predicts that by 2017, 70% of successful digital business models will rely on deliberately unstable processes designed to shift with customers' needs.

"Many organizations are either beginning, or in the midst of, digital business transformation initiatives," Julie Short, research director at Gartner, said in a statement. "We expect that only 30% of these efforts will succeed. To be part of that 30%, business and IT leaders must be ready and willing to innovate rapidly from a business model, business process and technology perspective."

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