Keynote Systems reported that according to The Keynote E-Commerce Transaction Performance Index, major online shopping sites took a severe performance beating the day after Thanksgiving, known as Black Friday, and the traditional kick-off for the holiday shopping season.
During peak shopping time on Black Friday (9:00 a.m. till noon, pacific time) the Index showed that consumers could only complete a transaction defined as the Web site's ability to allow a consumer to click through a number of pages and successfully make a purchase 80 percent of the time. That means that almost one in five transactions attempted to be completed on the major holiday shopping sites failed.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access