BizRate.com reported on January 2, 2003, that online retail sales in the U.S. totaled $17.44 billion in Q4 2002 up 40 percent from Q4 2001. Specifically, BizRate estimates that $7.92 billion was spent online during the holiday season, which the company defines as November 25 through December 25. BizRate notes that during the 2002 holiday season, computer hardware items were the most popular products bought online, with the retail category gaining roughly $2.57 billion in sales.
On December 24, comScore Networks reported that the most successful retail category online, in terms of dollar sales, between November 1 and December 20, 2002 was computer hardware, with roughly $1.63 billion in sales online.
BizRate.com bases its estimates on point-of-sale and fulfillment surveys with online shoppers from more than 2,000 U.S. online retailers. comScore, on the other hand, bases its estimates on the measurement of the online browsing, buying and transaction behavior of roughly 1.5 million global internet users.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access