Omniture, the provider of online business optimization services, announced the Omniture Solution Network, the Web analytics industry's first partner program that brings together accredited best-in-class marketing technology providers and certified leading marketing consulting companies to provide the technology, tools and expertise needed to increase the effectiveness of online marketing. With this announcement, Omniture brings together integrated solutions and expert services into a single, unified network, which already includes more than 80 partner companies.
Today, businesses are hampered with siloed marketing data that does not provide a holistic view of their marketing campaigns. To eliminate this barrier, a key initiative of the Omniture Solution Network is the My Marketing Network, a new patent-pending, intuitive interface that guides marketers through a step-by-step process to more quickly integrate third-party marketing services providers into Omniture SiteCatalyst. By doing so they can then collect, integrate and optimize their online marketing program data to get the insight they need to better engage their customers and increase marketing results across multiple channels.
"By partnering with Omniture, our clients now have access to a complete view across their email marketing and Web analytics programs," said Ken Takahashi, vice president of Strategic Partnerships, DoubleClick Email Solutions. "We're not only excited about the value this brings to our joint clients, but we're thrilled to see the industry provide ways to simplify the many processes involved in marketing strategies."
In addition, the Omniture Solution Network unveils the Web analytics industry's first and only certification curriculum and designation for marketing consulting companies. As a result, customers will have access to a growing community of Omniture-certified consultants.
"Omniture's presence is growing in the marketplace and this program provides us with a way to get our company quickly trained to address an opportunity to deliver Omniture-based solutions and consulting," said Shane Atchison, CEO and co-founder of ZAAZ.
The Omniture Solution Network Framework
The partnering program provides tiers, accreditations and certifications for partners based on the quality of their Omniture integration and level of implementation and best practices expertise. This enhanced partner framework increases the quality of the integrated solution for the customer, while making partnering with Omniture easier - especially as the number of partnerships continue to grow to meet the demands of the market.
The Omniture Solution Network organizes partners into appropriate tiers so Omniture can provide the appropriate level of information, training and support to ensure their success. The major program levels are:
Solution Network Members: Partners receive marketing and technology information to work with Omniture, are granted data exchange capability and are included in the Omniture solution catalog.
Partners: As their success grows, partners can move to higher level of relationship by becoming an "Accredited Integration Partner" (for technology providers) or a "Certified Consulting Partner" (for consulting and services providers). Omniture currently has more than 40 Accredited Integration Partners and over 30 Certified Consulting Partners.
Platinum Partners: For the highest level of participation in the Omniture Solution Network, partners must have made strategic commitments at multiple levels of sales, marketing and engineering.
The Omniture My Marketing Network will be generally available in Q4 2006.
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