Omniture, the provider of online business optimization services, announced the Omniture Solution Network, the Web analytics industry's first partner program that brings together accredited best-in-class marketing technology providers and certified leading marketing consulting companies to provide the technology, tools and expertise needed to increase the effectiveness of online marketing. With this announcement, Omniture brings together integrated solutions and expert services into a single, unified network, which already includes more than 80 partner companies.
Today, businesses are hampered with siloed marketing data that does not provide a holistic view of their marketing campaigns. To eliminate this barrier, a key initiative of the Omniture Solution Network is the My Marketing Network, a new patent-pending, intuitive interface that guides marketers through a step-by-step process to more quickly integrate third-party marketing services providers into Omniture SiteCatalyst. By doing so they can then collect, integrate and optimize their online marketing program data to get the insight they need to better engage their customers and increase marketing results across multiple channels.
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