Omniture, the provider of on-demand Web analytics and online marketing services, announced a strategic reseller partnership with SAXOTECH, a software development and systems implementation company, to integrate Omniture's Web analytics software with SAXOTECH's online publishing platform. By aligning resources, the two companies will develop a one-stop solution for automated Web publishing and provide critical traffic analytics information that will empower SAXOTECH's online publishing partners and media companies to better understand and respond to online business opportunities.
SAXOTECH will integrate the Omniture SiteCatalyst reporting and analytics suite with SAXOTECH Online, an enterprise-class Web publishing platform developed to enable the rapid flow of content from news sources to multimedia Web sites. With the technology integration, the two applications will work together to publish content and reveal data about the way people find and consume news online. The integrated solution will allow publishers to quickly recognize reader behavior and thereby create compelling online business strategies in response to the increasing appetite for online news.
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