We are no doubt in the midst of the dot-com collapse. Some new economy, don't you think? Nasdaq was down 39.2 percent for the year 2000, and it continues to slide.1 Hundreds of dot-coms have slashed their staffs or closed their doors entirely. Refugees are flooding the human resource departments of brick-and-mortar companies by the thousands. Why are so many e- companies barely treading water? Because it's one thing to have a business, but it's entirely another thing to manage it effectively.

To be sure, for so many businesses to fail so dismally, many things had to go wrong. However, if my – and many of my friends' – Internet shopping experiences over Christmas were any indication of the causes of failure, the lion's share of the problems lie in the way many companies manage or fail to manage their information systems. No amount of revenue will cover the lack of information systems management in the long run.

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