DM Review welcomes Joyce Norris-Montanari as a new columnist.

Where did the operational data store (ODS) go? Nowhere! For those of you who have invested a tremendous amount of time and energy into building an ODS, I applaud you! Not only does the ODS have business functionality that benefits the organization, it is used for a lot more than just reporting, such as data integration, data quality checks and feeding other systems good clean data.

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