August 10 - OfficeMax, provider of office supplies and services, today announced it will use the ParAccel Analytic Database to enhance the company’s data warehousing environment. The ParAccel Analytic Database is a massively parallel columnar database management system for data warehousing and analytics.

Retailers require analytical tools to capture and evaluate data so that insights can be leveraged to solve business problems. OfficeMax was seeking to improve its merchandizing capabilities and optimize promotions, shelf space and product placement for promotional selling seasons and everyday offerings. With ParAccel, OfficeMax is planning to perform comprehensive market basket analysis (complex analytic queries that require sophisticated joining on detailed sales history). This information will help improve retail performance.

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