When Europe's leading home improvement retailer wanted to launch one-to-one marketing and improve inventory management, they turned to Tandem to build a Web-based customer information system.

Founded in 1970, OBI, Inc., is the largest home-improvement retailer in Europe, generating expected revenues of more than 5.6B DM in 1997. In a tight competitive market, OBI cannot afford to stand still. Expansion has been a key strategy. Using a franchise model, the company now operates more than 400 stores in countries throughout Europe and will soon open in China. OBI has also expanded the average store size from 9,360 to 43,200 square feet with the company's largest stores reaching 126,000 square feet. The number of active items has jumped to 250,000, with an average of 65,000 in-store offerings at any time.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access