President Barack Obama’s renewed push this week to protect U.S. computer networks from hacking was welcomed by industry leaders, though it lacks the financial incentives companies have been seeking.

Following corporate data breaches of companies including Sony Corp. and Target Corp., Obama today in a speech at the Federal Trade Commission will outline a cybersecurity and identity theft program he plans to highlight in his State of the Union address. The White House released a fact sheet today detailing the plans and saying most people in the U.S. think their personal data isn’t safe online.

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