Oak Street Mortgage first opened its doors in 1999. Headquartered in Carmel, Indiana, a suburb of Indianapolis, it currently has 24 office locations across the country. Well on its way to becoming a leader in the industry, Oak Street Mortgage was founded by president and chief executive officer Steve Alonso. The management team at Oak Street has more than 100 years of combined experience. Each team member has a proven track record in lending.

The executive team understood the power of targeted marketing and database analytics as the primary vehicle to generate profitable loan volume. The challenges facing this team were disparate marketing campaigns across the branch network, competing branch versus corporate marketing initiatives and insufficient experience to construct a comprehensive marketing strategy. Overall, this was impeding the company's ability to optimize cost per booked loan.

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