April 13, 2010 – Presenting a new way to address data integration challenges, SnapLogic introduced the SnapStore today, an online marketplace for connectors, data flows and data transformations.

Stemming from the SnapLogic DataFlow Server, it boasts efficient and affordable data integration applications that are scalable for mission-critical applications, according to the company release.

The SnapStore is entering the market with 45 odd “Snaps” and more than 1,000 connections, including SugarCRM, Box.net, Google Analytics, Salesforce.com, Oracle PeopleSoft and OpenAir, according to Gaurav Dhillon, chief executive officer, SnapLogic.

Thus, the marketplace is set up for Snaps created for any application or data source, and they can be designed by SnapLogic or any third-party developers. The model gives developers with expertise in integrating specific applications an opportunity to profit from by creating custom Snaps, according to Dhillon.

“The developer gets the line share of the revenues, and we retain 30 percent,” says Dhillon. “We view the system integrator certification process as collaborative. Yet, we want to keep the standards high. Snaps are then certified by SnapLogic. We run code coverage to make sure there are no security problems, and they have to go through the SnapLogic server.”

SnapLogic is dedicated to a collaborative process with participating developers, according to Dhillon. Referencing the controversial selection process for Apple’s App Store he said, “Instead of saying ‘You flunked, please read the manual.’ We say ‘No. Here’s some source code to some of the Snaps we build’ and let them see how we build one. We work with the developer and provide them with talented engineers.”

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