A total of 295 people responded to a straw poll recently posted on the front page of GigaWeb. A majority of the respondents, 60 percent, were unsatisfied with their data warehousing system. Of the unsatisfied 60 percent, 33 percent do not use their data warehousing system at all. In spite of significant satisfaction (31 percent), it appears as though the glass is half empty. Why?

These results suggest that while data warehousing systems can perform well supplying information for basic business imperatives in marketing trends, customer identification and specialized material planning applications, the majority of end users still have demands that are not being addressed. The supply of data warehousing information is misaligned with the demand.

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