(Bloomberg View) -- One of the most enjoyable parts of the fallout from a big political upset is the victory dance of those who claim they brought it about. In the aftermath of Donald Trump's victory, a legend is being built around London-based Cambridge Analytica, which advised Trump's campaign using "big data" -- one of the most magical phrases in tech.

That legend should be taken with a grain of salt, though. Trump didn't really win because he ran a smarter, more tech-savvy campaign than Hillary Clinton.

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