(Bloomberg) -- If you watch the Cleveland Browns, there’s a good chance they’re watching you too.
For the past few years, the Browns have been compiling extensive, individual profiles of their fans. Pulling together data from ticket sales, merchandising, concessions and even web traffic, the National Football League team can cross-reference basic contact information with games attended, souvenirs and snacks purchased. They even follow every minute spent on the team’s mobile app, plus each highlight video watched or article read.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access