Firstlogic, Inc., a global provider of enterprise information quality solutions, announced the availability of a new white paper that offers an easily implemented, return-on-investment methodology to measure and quantify the effects of data quality programs on an organization’s operations.

The paper entitled, “Overall Approach to Data Quality ROI,” was authored by William McKnight, an industry expert with an extensive background in building global data warehousing and CRM solutions. In the paper, McKnight provides a detailed, six-step process for organizations to determine how data quality initiatives can affect performance of critical systems in corporate IT environments.

“Our approach was to take readers through real-world examples of how organizations profile, score, and measure the level of quality of their data stores,” said McKnight, founder and president of McKnight Associates, Inc., a professional services organization known for offering best-in-class Business Intelligence solutions. “Firms can use the concepts presented in this white paper against a small subset of their data – or entire systems – in order to understand how and where to best invest in data quality initiatives in their IT systems.”

According to McKnight, the paper is designed for organizations concerned about how the data they are integrating or managing in their customer relationship management (CRM), business intelligence, data warehousing or other enterprise software applications are impacting their operations. It provides perspective to what is becoming an increasingly popular topic in both boardrooms and IT departments in Global 2000 organizations. McKnight’s frequent columns in technology-related publications, and featured speaking engagements at major worldwide conferences and private events, have offered him access to some of the most difficult data quality challenges faced by organizations in varied industries.

Organizations interested in obtaining a free copy of the educational white paper “Overall Approach to Data Quality ROI” can register at Firstlogic’s Web site at, call the firm’s information center at (888) 215- 6442 or (608) 782-5000 or send an e-mail to

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