A white paper now available explains how Customer Data Integration (CDI) technology allows today’s businesses no matter how large to establish a "two-way interchange" with their customers that "engenders greater trust, just as it does in the physical world with personal relationships."
"Customer Relationship Management as a Privacy Enabler," was researched and written by Georgetown University Professor Michael Staten and sponsored by AcxiomÒ Corporation. It details how a well- executed customer relationship management (CRM) program, including CDI technology, can reduce privacy fears and establish trust-building relationships with customers.
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