(Bloomberg) -- When Adam Selipsky took over as head of data-visualization company Tableau Inc. in September, the first thing he did was visit some of his biggest customers. None was clamoring for new features or fixes. They only wanted one thing: greater flexibility in buying the product, starting with a subscription plan.

So Tableau, which makes software that helps companies turn complex databases into graphics and maps, is rolling out exactly that starting Thursday. Prices range from $35 to $70 a month. Customers can still buy the old way — pay once to own it outright — but Tableau will promote the subscription offer on its website and encourage customers to go that route.

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