Epsilon, a leading provider of multichannel, data-driven marketing technologies and services, today findings from the company's latest consumer research, conducted with GfK Custom Research North America, into consumers' experience with and attitudes toward email, email marketing, spam and inbox security.
The survey of more than 400 email users who access their accounts from home revealed generally high satisfaction with email and mailbox providers, as well as high responsiveness to email communication efforts across multiple channels. Additionally, the data indicate that email campaigns exert a powerful influence over other marketing channels' performance.
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